When I took my first son on a rollercoaster for the first time, I leaned over and said
“Rather than feeling like the rollercoaster is too fast and throwing you around, imagine you’re in an X-Wing, and it’s not going fast enough”
Change your perspective.
Lean into the speed.
Look for the next gap.
Because if you’re just hanging on, the future will always feel too fast and out of your control.
But if you’re leaning forward, it’s exciting — and the ride can’t go fast enough.
️ The Brutal Pattern of Innovation
Every major technological leap follows the same cycle:
→ Innovate
→ Gain an edge
→ Watch the advantage erode as everyone catches up
Early adopters get a momentary advantage:
- More output, less time
- Higher quality, fewer resources
- Better service, more profit (sound familiar right now?)
But then the tech spreads, prices drop, margins shrink, and what once set you apart becomes table stakes.
The Automation Trap
In a perfect world, this would be great news.
Let the machines do the work,
Let the robots handle the repetition,
Let the algorithms crunch the numbers,
While we sip piña coladas.
The bad news,
- Profits don’t flow back to the workers
- Savings don’t buy you freedom
- The time you saved isn’t yours to spend
The profits flow to the platform owners, the shareholders, the software creators.
And what used to be your call is now just an API call.
But Remember You Have an X-Wing
Long Live Creative Strategy and Entrepreneurial Action
Here’s the flip side.
It’s never been easier or cheaper to create.
→ Have an idea
→ Prototype it
→ Test it
→ Build a website
→ And an app
→ Launch it
→ Scale it
You can do this faster, cheaper, and with more reach than ever before.
Get Out of Your Mind
The biggest barriers to entry for creating art, 3D animation, music, movies, or a startup are mostly in your mind.
The Choice Is Simple:
You’re either a consumer or a creator.
You’re either building the tech, using the tech, or being replaced by the tech.
Because when the value of your time hits zero, the only thing left is what you make.
TL;DR:
→ Every innovation makes human time worth a little less.
→ The businesses that thrive are the ones building, not just using, the tech.
→ The opportunity is real, but the window is shrinking.
Lean into the speed.
Look for your next move.
Are we there yet?
#InnovationEconomy #FounderLessons #Entrepreneurship #CreativeStrategy